long-tail keywords are specific phrases that target niche markets and often have lower competition than broader keywords. These keywords help attract highly relevant traffic to your site, as they address specific queries and user intents.

For instance, instead of targeting a general keyword like “SEO services,” using a long-tail keyword such as “affordable SEO services for small businesses in [your city]” can attract users who are closer to making a purchasing decision. This approach can improve your site’s relevance and increase conversion rates.

Incorporating long-tail keywords into your content strategy can enhance your SEO efforts by targeting more precise user intents and improving overall search visibility.